The reason is simple: we want to improve access to high quality medical care for rural and underserved populations.

Rural areas account for 97% of the landmass of the United States, but fewer than 20% of specialists practice in these areas. That's unfortunate, because the 24 million Americans over the age of 65 living in these areas account for more than 150 million specialist visits each year. On average, they commute 42 miles each way.

This creates an enormous opportunity. By using telemedicine technology to export their specialists to underserved areas, major metropolitan health systems are able to grow market share and maximize efficiency, while generating substantial revenue for rural hospitals that are now able to provide broader service to local residents.

We are focused on supporting the more than 1,800 rural hospitals across the United States by providing a technology platform so engaging that their local patient populations will choose to access their care locally, rather than commuting to urban communities for medical services. For more about the physician distribution crisis, please refer to this recent whitepaper.